Environmental Sustainability Initiatives at Ford Motor Company
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Case Details:
Case Code : BECG114
Case Length : 16 Pages
Period : 2000-09
Pub Date : 2010
Teaching Note :Not Available
Organization : Ford Motor Company
Industry : Automobile
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
The history of Ford can be traced back to 1903 when Henry Ford founded the company along with eleven business associates with an initial investment of US$ 28,000. In 1908, the company introduced its first car, the Model A...
The Environmental Initiatives
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Since late 1990s, Ford had been promoting sustainable practices in its operations. In this regard, the company's efforts not only contributed to environmental conservation but were also a measure of its progress on the environmental performance front...
The Criticisms
Despite Ford's efforts at conserving the environment, the company attracted criticism on several fronts. While some analysts questioned the motives behind its environmental initiatives, others were of the opinion that it had not kept its promises regarding improving the fuel efficiency of its vehicles and launching hybrid electric vehicles as per the initial deadline set by the company...
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The Road Ahead
According to Ford's 2008-09 Sustainability Report, it would continue with its focus on its environmental sustainability initiatives. Cischke said,
"We recognize these issues are increasingly important to our stakeholders, including our customers, investors, and business partners. We want them to understand that we will continue to pursue our sustainability agenda despite very challenging economic conditions."...
Exhibits
Exhibit I: Ford's Performance Overview (2006-08)
Exhibit II: One Ford Plan
Exhibit III: Ford's Financial Highlights (2008-09)
Exhibit IV: Ford's Value Chain and Its Impact on the Environment
Exhibit V: Ford's Environmental Performance (2001-06)
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